Why is personal selling emphasized in business markets and advertising emphasized in consumer markets?

With personal selling, the salespeople go out into the market and explain the benefits of a product in person. This is what businesses prefer because they have to make large scale purchase decisions and so would like to develop a personal relationship with the supplier that will enable them to have all the information they need.

There is also a need for customization in the business market because business might want the goods supplied to be adjusted in a certain way to enable them process and sell it.

This is different from the consumer market where purchases are not as large scale and there is little need to customize goods. Advertising to the general public is therefore better because the goods would be standard and there would be no need for personal relationships as in the business market.

typically a loft will include modern kitchen and bathrooms, this increases the price tag. lofts also have a good amount of open space, this requires more heating and electricity. lofts are also in older buildings, this means that maintaining the location increases the bill. keep in mind this is without talking about the high state and property taxes.

i hope this you! : )

the answer is either c or b, i cant be to sure tho.