Netflix offers online video streaming and DVD-by-mail services. In recent years, the company began producing its own original content by pouring billions of dollars in investment to produce successful TV shows like the House of Cards, Stranger Things, among others. The company’s decision to enter the original content production industry is considered a(n) .

brand extension

Explanation:

In simple words, When a business puts one of its recognized brand identities on such a new commodity or new specific product, this is known as a brand extension. A brand expansion may help a firm attract new populations, grow its client base, improve sales, and raise overall profitability if it is effective.

Thus, the process in the question will be termed as brand or business extension.

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