Market segments are Multiple Choice relatively heterogeneous groups of consumers that result from the segmentation process. the different geographical areas in which a product must be marketed differently. the various types of advertising and promotional campaigns used to sway consumer interest in a product. the two buying groups: those that have never purchased a firm's product, and those that are potential repeat customers. relatively homogenous groups of consumers that result from the segmentation process.

Diversity is an obstacle all marketers face: true false

Fortress international, a large conglomerate, procures a few component parts from external suppliers and also manufactures some of the key raw materials in its own subsidiaries. aside from this, the company does not solely depend on outside distributors to reach its customers. in fact, it has its own retail stores to distribute its products. in this scenario, which of the following alternatives to vertical integration is fortress international applying? a. concentric integration b. taper integration c. horizontal integration d. conglomerate integration

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