In 2007, Joe Gebbia and Brian Chesky realized they could not afford the rent on their pricey San Francisco apartment, so they decided to put an air mattress in their living room and offer people an alternative to an expensive hotel room. This is the story of how Airbnb got started. In other words, Airbnb began when Gebbia and Chesky ; the company grew because it . a. identified their passions; was technologically based broke the law; successfully lobbied to get the laws changed.
b. studied consumer complaints; was based on idealism.
c. sought to put their competitors out of business; was based on their desire to change the world.
d. identified a problem or frustration; identified an opportunity or need.

When calculating the bountiful returns that retirees allegedly would glean from stock investments, privateers use rosy projections about a continually booming market. but when predicting bankruptcy for social security, they switch to pessimistic projections of a low-growth economy with abnormally low payments into the fund. in fact, far from going broke, social security produces enormous surpluses. from __ to americans paid more in social security taxes than were paid out in benefits. according to the congressional budget office, the social security trust fund will remain solvent until at least social security is the only federal program that produces about $150 billion yearly surplus, the only program that shows every sign of being selfsupporting and solvent for over thirty years to come yet is repeatedly described by its enemies as being in danger of insolvency?

Mae jong corp. issues $1,000,000 of 10% bonds payable which may be converted into 10,000 shares of $2 par value ordinary shares. the market rate of interest on similar bonds is 12%. interest is payable annually on december 31, and the bonds were issued for total proceeds of $1,000,000. in accounting for these bonds, mae jong corp. will: (a) first assign a value to the equity component, then determine the liability component. (b) assign no value to the equity component since the conversion privilege is not separable from the bond.(c) first assign a value to the liability component based on the face amount of the bond.(d) use the “with-and-without” method to value the compound instrument.

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?