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[02] Lessons 2 & 3: Build a Brand...
Business, 16.06.2021 21:40, ErickN7597
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[02] Lessons 2 & 3: Build a Brand-Sales and Service Exam
sons 2 & 3: Build a Brand-Sales and Service Exam
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Brin Oka: Attempt 1
Question 1 (3.333333333 points)
3
3
Miguel owns a bicycle-based courier service named Speed2U. The brand's focus is
on fast delivery within 15 minutes from anywhere in the city or delivery is free,
which is unique to his company. A customer asks one of his bicycle couriers why she
should choose Speed2U over the other companies in the city. The employee
responds that all of the courier services are the same. Where did Miguel fail in
developing his brand?
i brand doesn't focus on what the customer wants
Answers: 2
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