Business-to-business marketing refers to Multiple Choice the marketing of products to not-for-profit organizations at a reduced fee or nominal cost for use in the creation of goods and services that they can produce and market to others. the marketing of an idea to create interest or generate goodwill, not just for an individual brand but also for an entire industry or product class. the marketing of goods to companies, governments, or ultimate consumers for use in the creation of goods and services. the marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products that they can produce and market to others. the marketing of services in the area of intellectual property such as legal, financial, or creative consulting.