Harry's, your family-owned business, has been serving breakfast, lunch, and dinner in your city for so long that it's practically an institution! Your lunch menu items range in price from $8.99 to $13.99. Recently, your head chef suggested adding a delicious new seafood option to the lunch menu, but the costly ingredients involved will force you to charge $17.99 for it, which is comparable to what you charge for dinner menu items. You're concerned that this will upset your long-time customers. What should you do?
A. Set the price at $17.99, but raise the prices of all other menu items by S2 or more so it doesn't stand Support and out
B. Set the price at $17.99, and trust that your customers will see the value of the new menu item
C. Set the price at $14.99 for the first month, then gradually raise it to $17.99 over the next three months
D. Set the price at $13.99, but cut costs on all other menu items to make up for any revenue shortfalls
Answers: 3
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