Principal of Business

When color is used on a topographical drawing, black is used to represent what?

Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.

Delux technology has a reputation of reliability and a winning customer service, qualities that to build this highly respected name brand over the last 15 years. speaking at a recent business conference, steve, the ceo of delux, told his audience, "we have built our reputation by changing little over the last several years, but consistently customers with great, caring service and a reliable product." which type of strategy does delux technology use? a.) growth strategy b.) defensive strategy c.) retrenchment strategy d.) merger approach e.) stability strategy