Megan took a phone survey where each question posed had an answer range of unsatisfied to completely satisfied describing her purchase experience. Because the categories are in equal increments, the category can be recoded into a number transforming the category into what is called a category score.

Which is not true of birthday and/or annual review automatics? a. the purpose is to trigger a telephone call for a face-to-face meeting. b. quarterly automatic contacts decrease cross-sales and lead to reduced referrals. c. you are expected to stay in touch with all your active prospects and clients through two personal contacts each year?