Drag the tiles to the correct boxes to complete the pairs. Match the customer segmentation strategies to their related scenarios.
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
a luxury brand of automobile that appeals to a person's need for prestige
a company marketing their range of raincoats and umbrellas just before
the onset of spring
a company marketing a range of kitchen appliances to affluent women
a gym offering annual memberships to regular customers at cheaper
rates with added benefits

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.