is a concept that describes how new forms of retail outlets enter the market. a. Early adopters.
b. Innovative entrants.
c. Wheel of retailing.
d. Retail life cycle.

The correct answer is the option C: Wheel of retailing.

Explanation:

To begin with, the term known as "Wheel of retailing" refers to the theory established by Prof. Malcolm Perrine McNair in the year 1931 and that has been around since then until these days yet. The concept focus on the phases that a retailer store goes through in order to become a very large establishement. Therefore that it shows how new forms of retail outlets enter the market.

In the other options, both the early adopters and innovative entrants refers to types of consumers that faces new products at the birth of it. While the retail life cycle refers more to the whole life of the retail store that is showed in a graphic done in order to understand that life.

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