according to an FTC Report by Michael Ward, AT & T's pwn price elasticity of demand for long distnace services is -8.64. AT & T needs to boost revenues in order to meet its marketing goals. What pricing decision should AT & T adopt to accomplish its goals?

Which of the following statements are false regarding activity-based costing? non-manufacturing costs are important to include when calculating the cost of each product. costs are allocated based on a pre-determined overhead rate. transitioning from traditional costing methods to activity-based costing can be complicated and costly. activity-based costing follows the same basic calculation methods as traditional costing approaches. none of the above