Marketing research conducted by Alcoa Rigid Packaging (ARP) revealed that the standard 3-by-4 can (12-pack) beverage box was too large for most refrigerators, so consumers could only take out a few cans at a time to cool. ARP then designed a longer, slimmer, self-dispensing 6-by-2 can box that fits into the refrigerator door or on a shelf. This example illustrates: Group of answer choices

The importance of packaging is facilitating the storage, use, and convenience of the product.

Explanation:

Based on the information given in the question, the example illustrates that the importance of packaging is facilitating the storage, use, and convenience of the product.

Since the 3 by 4 box (12 packs) beverage box was too large for most refrigerators, then the existing boxes isn't convenient and are not proper for storage, use and convenience.

The APR 6 by 2 boxes were later developed and they were facilitate for use, storage and convenience of product.

answer; measurable outcome;

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