A brand manager has recently conducted a customer survey to measure the importance of select attributes of a product, as well as the ratings of the company's offering and of its competitors on those attributes. Results indicate that the company's offering is not the preferred choice. Generally, which of the following is NOT a possible course of action for improving preference for the company's product?
a. Change customers' minds about the importance of one or more attribute
b. Change customers' perceptions about its competitors' performance on one or more attribute
c. Change customers' perceptions about the product on one or more attribute
d. All of these are possible courses of action.
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