1. Assume you are the Direct of Marketing for a firm that manufacturers candy bars. Your boss has suggested that the economic conditions merit a raise in the price of candy bars. You are concerned that the increase in price might not be profitable because you are unsure of the price elasticity of demand for your product. Develop and share a plan that measures the elasticity of demand for your product. What findings would lead you to increase the price

Burnley and co., a graphic design firm, has offices in new york, texas, california, new mexico, and new jersey. each of these offices is headed by a president who reports directly to emma burnley, the ceo. the heads of the centralized hr, finance, and marketing teams report to emma burnley as well. managers in the various offices also report to the ceo directly. based on this information, which of the following statements is most likely to be true? a) emma burnley has a wide span of control. b) burnley and co. has a tall hierarchical structure. c) emma burnley is underworked. d) burnley and co. is a mechanistic organization.