Identify similarities and differences between action research and traditional research. Explain why businesses might choose to implement an action research approach rather than a traditional research approach to solving problems. Support your ideas with a relevant business example. In response to peers, discuss if you agree with the type of research used to address the relevant business example.

You work as the sales manager for a company that sells office supplies to businesses of all sizes. because the profit margins are razor-thin, you need to ensure that you are getting the very best prices on paper, pencils, pens, post-it notes, and other office supplies from the manufacturers. when reviewing the quarterly profit statement, you realize that your costs are higher than they should be, and you trace the higher costs back to an employee who has been lax about getting competitive bids to ensure the lowest prices. when you conduct your research to determine the reason for the higher costs, and take action to bring those costs back down, in which of the key management processes are you taking part?