The forced ranking approach to performance management is sometimes used to identify those top performers to be retained and those bottom performers to let go. Jack Welch of General Electric introduced and later championed this method, called by critics "rank and yank," and other companies such as Lending Tree and American International Group (AIG) use it. Describe the activities involved in the performance management process. The forced ranking approach is one of several methods of managing performance described in the textbook. Compare and contrast the fairness of forced rankings relative to two other methods of measuring performance described in this chapter.