The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $8,000.00 between newspaper advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for local newspaper advertising is 80 and the value of the index for spot radio advertising is 90, how should the restaurant allocate its advertising budget to maximize the value of total audience exposure
Answers: 1
Business, 22.06.2019 06:40, lexhorton2002
Burke enterprises is considering a machine costing $30 billion that will result in initial after-tax cash savings of $3.7 billion at the end of the first year, and these savings will grow at a rate of 2 percent per year for 11 years. after 11 years, the company can sell the parts for $5 billion. burke has a target debt/equity ratio of 1.2, a beta of 1.79. you estimate that the return on the market is 7.5% and t-bills are currently yielding 2.5%. burke has two issuances of bonds outstanding. the first has 200,000 bonds trading at 98% of par, with coupons of 5%, face of $1000, and maturity of 5 years. the second has 500,000 bonds trading at par, with coupons of 7.5%, face of $1000, and maturity of 12 years. kate, the ceo, usually applies an adjustment factor to the discount rate of +2 for such highly innovative projects. should the company take on the project?
Answers: 1
Business, 22.06.2019 09:30, bubbagumpshrimpboy
When you hire an independent contractor you don't have to pay the contractors what
Answers: 3
The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budg...
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