You are a senior employee at a large Public Relations firm. You are approached by a colleague and friend at the firm who is also a senior employee. She confides in you that her boss, an executive vice president, told her that that he was going to engage in a business deception. The deception would cost the firm a significant amount of money, but allow the executive vice president to develop an exceptional outcome for a client, which would ultimately be good for the firm. He assured her that senior management would never find out. She is very uncomfortable. She came to you asking what to do knowing that if she exposed her boss reprisals against her were possible if her boss or the board members felt she was spreading false rumors. You need to decide what to advise her and what, if anything, you should do with this information independent of her actions. Which pair of values of the PRSA Ethics Code listed below are most important to take into account?