Business
Business, 29.04.2021 21:00, 194210lhs

Chester's Elite product Cure has an awareness of 72%. Chester's Cure product manager for the Elite segment is determined to have more awareness for Cure than Andrews' Elite product Alan. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cure's existing awareness is lost every year. Assuming that Alan's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Alan product

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Chester's Elite product Cure has an awareness of 72%. Chester's Cure product manager for the Elite s...

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