Which sentences identify the advertising objectives of a business? An ice cream business ran into trouble when news of a possible contamination reached its consumers. After a consumer uproar over negligence, the company decided to restore its credibility with the help of public relations. It released statements to the media about its strict regulated processes and also refuted rumors of contamination. It decided to target a market between ages five and fifteen to help position the product as child friendly and establish it as safe to consume. The company wanted to ensure that the product was marketed in a repackaged form in order to gain credibility and boost sales as compared to rivals. However they did not reduce prices, as reducing prices would be met with suspicion. Frequency of the advertised commercial was increased in order to increase recall among consumers. This proved effective, as within a few months there was no further drop in sales and sales slowly started gaining momentum.

About time delivery co. incurred the following costs related to trucks and vans used in operating its delivery service: classify each of the costs as a capital expenditure or a revenue expenditure. 1. changed the oil and greased the joints of all the trucks and vans. 2. changed the radiator fluid on a truck that had been in service for the past four years. 3. installed a hydraulic lift to a van. 4. installed security systems on four of the newer trucks. 5. overhaul the engine on one of the trucks purchased three years ago. 6. rebuilt the transmission on one of the vans that had been driven 40,000 miles. the van was no longer under warranty. 7. removed a two-way radio from one of the trucks and installed a new radio with a greater range of communication. 8. repaired a flat tire on one of the vans. 9. replaced a truck's suspension system with a new suspension system that allows for the delivery of heavier loads. 10. tinted the back and side windows of one of the vans to discourage theft of contents.

Lambert manufacturing has $100,000 to invest in either project a or project b. the following data are available on these projects (ignore income taxes.): project a project b cost of equipment needed now $100,000 $60,000 working capital investment needed now - $40,000 annual cash operating inflows $40,000 $35,000 salvage value of equipment in 6 years $10,000 - both projects will have a useful life of 6 years and the total cost approach to net present value analysis. at the end of 6 years, the working capital investment will be released for use elsewhere. lambert's required rate of return is 14%. the net present value of project b is:

Taking commercial paper means the holder acts honestly