A full-page, full-color ad in a major city newspaper that would run as part of the Sunday comic section costs about $41,000. The comics have a loyal readership of about 2 million readers. The same ad placed in another section of the paper costs $12,000 and has about 1 million readers. What is the approximate cost per reader of each ad? Remember you are calculation COST PER READER. *

When consumers discard their gasoline-powered automobiles for electric-powered ones, this partially reflects the of gasoline?

Which is one solution to levy the complexity of the global matrix strategy with added customer-focused dimensions?

You are evaluating two different silicon wafer milling machines. the techron i costs $285,000, has a three-year life, and has pretax operating costs of $78,000 per year. the techron ii costs $495,000, has a five-year life, and has pretax operating costs of $45,000 per year. for both milling machines, use straight-line depreciation to zero over the project’s life and assume a salvage value of $55,000. if your tax rate is 24 percent and your discount rate is 11 percent, compute the eac for both machines.