To increase its revenue, sky airlines, an airline company, decides to promote well-known companies in its in-flight magazine. these companies would pay a fixed price to sky airlines to print their promotional messages in the in-flight magazine. in the context of the promotional mix, the in-flight magazine is being used for
a. ? advertising
b. ? personal selling
c. ? public relations
d. ? sales promotion
Answers: 1
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To increase its revenue, sky airlines, an airline company, decides to promote well-known companies i...
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