Kriyoto inc. is a manufacturer of printers, scanners, and other office equipment. it announced a cash refund for corporate purchases in quantities more than ten. rick purchased 20 color printers for his office from kriyoto during this sale. to avail the cash refund, he had to mail in a proof of purchase, purpose of purchase, proof of his company's legality, and his cash register receipt. in this case, rick has received a:

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?