At the beginning of january of the current year, little mikey's catering ledger reflected a normal balance of $53,000 for accounts receivable. during january, the company collected $15,000 from customers on account and provided additional services to customers on account totaling $12,600. additionally, during january one customer paid mikey $5,100 for services to be provided in the future. at the end of january, the balance in the accounts receivable account should be:

unique selling propisition

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.