You are owner of a 15-person advertising agency in a major market. you've been invited to pitch the girl powerz account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. if you land the account, it will be your biggest revenue producer by far. you'll be able to staff up, move to a nicer space, and buy some decent office furniture. it also will put you, personally, in a position to make a ton of money by selling out to a larger agency some day. considering the importance of the pitch to girl powerz execs, you have decided to spearhead the pitch yourself. you announce that you will write the part of the ad plan that contains the crucial information that girl powerz execs need to know, even if they remember nothing else. this means you will write the section.

Your aunt is thinking about opening a hardware store. she estimates that it would cost $300,000 per year to rent the location and buy the stock. in addition, she would have to quit her $45,000 per year job as an accountant. a. define opportunity cost. b. what is your aunt's opportunity cost of running a hardware store for a year? if your aunt thought she could sell $350,000 worth of merchandise in a year, should she open the store? explain.

You are thinking of making your mansion more energy efficient by replacing some of the light bulbs with compact fluorescent bulbs, and insulating part or all of your exterior walls. each compact fluorescent light bulb costs $4 and saves you an average of $2 per year in energy costs, and each square foot of wall insulation costs $1 and saves you an average of $0.20 per year in energy costs.† your mansion has 150 light fittings and 3000 sq ft of uninsulated exterior wall. to impress your friends, you would like to spend as much as possible, but save no more than $750 per year in energy costs (you are proud of your large utility bills). how many compact fluorescent light bulbs and how many square feet of insulation should you purchase? how much will you save in energy costs per year? (if an answer does not exist, enter dne.)

Trey morgan is an employee who is paid monthly. for the month of january of the current year, he earned a total of $4,538. the fica tax for social security is 6.2% of the first $118,500 earned each calendar year, and the fica tax rate for medicare is 1.45% of all earnings for both the employee and the employer. the amount of federal income tax withheld from his earnings was $680.70. his net pay for the month is .