Patterson foods inc. was the first company to start selling energy bars in its country—a product that gained popularity among diverse groups. soon, other companies started to sell their own brands of energy bars, thereby giving patterson foods ample competition. in response, patterson foods decided to limit its variety of energy bars to only four. however, it ensured that these four varieties were low in calories and low in cost. with this innovation, patterson foods inc. consistently outperformed its competitors for ten years. in this scenario, patterson foods inc. maintained a through its innovative strategy.