Which of the following marketing messages are consumers most likely to trust?
a.

a tv commercial
b.

an article about the company in a city newspaper
c.

an internet advertisement
d.

a phone conversation with an employee of the company

Your father offers you a choice of $120,000 in 11 years or $48,500 today. use appendix b as an approximate answer, but calculate your final answer using the formula and financial calculator methods. a-1. if money is discounted at 11 percent, what is the present value of the $120,000?

The face of a company is often that of the lowest paid employees who meet the customers. select one: true false

After jeff bezos read about how the internet was growing by 2,000 percent a month, he set out to use the internet as a new distribution channel and founded amazon, which is now the world's largest online retailer. this is clearly an example of a(n)a. firm that uses closed innovation. b. entrepreneur who commercialized invention into an innovation. c. business that entered the industry during its maturity stage. d. exception to the long tail business model