Certain brand names, such as kleenex and xerox, fear they could become because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer

generic name.

Explanation:

Generic name in business are used to call a set of product because of the success it has recorded, or an experience people had from using the product. Generic name is not meant for anyone one and cannot be attributed to any one or group.

1. avoid them

2. a talk with them

3. ask someone you trust

4. ignore

5. call police