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In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap

The year is 2278, and the starship enterprise is running low on dilithium crystals, which are used to regulate the matter-antimatter reactions that propel the ship across the universe. without the crystals, space-time travel is not possible. if there is only one known source of dilithium crystals, the necessary conditions for a monopoly are met. part 2 (1 point)see hint if the crystals are government owned or government regulated, and the government wants to create the greatest welfare for society, then it should set the price choose one or more: a. so only the rich can afford space-time travel. b. at the profit-maximizing price. c. at the efficient price. d. using the marginal-cost pricing rule. e. so everyone can afford space-time travel. f. at the monopoly price.