The main difference between cold calling and hot calling is that cold calling is done on a random basis and hot calling considers only the interested potential customer. Â
Further Explanation:
Cold calling:
Cold calling is a task carried out by the sales representative. Cold calling is an approach to generating leads for sales. In cold calling, the sales representative calls a random target person based on their database. The target person is not contacted before but has the quality of a potential customer. Therefore, the sales representative approaches him/her for generating more revenue for the company.
Hot calling:
Cold calling is a task carried out by the sales representative for generating the revenue for the company. In the calling, the sales representative calls the target person who has previously shown the interest in the product of the company and more likely to buy the offered product. Â
Difference between the cold calling and hot calling:
Following are the difference between the cold calling and hot calling:
•In cold calling, sales representative does not have any personal data about the potential customer. In representative calling, the sales representative has the information about the potential customer.
•The potential customers of hot calling are more likely to buy the product as compared to the potential customer of cold calling.
•In cold calling, sales representative has not any contact with the potential customer in past. In hot calling, sales representative has already contacted the customer.
•The potential customer of hot calling is more interested in the offered product then the potential customer of cold calling.
Thus, the main difference between cold calling and hot calling is that cold calling is done on random basis and hot calling follows only the interested potential customer.
Learn more:
1.Learn more about the communication principles
2.Learn more about the marketing mix
3.Learn more about the  promotion mix
Answer details:
Grade: Senior School
Subject: Business Studies
Chapter: Marketing Mix Â
Keywords: What, is, the, difference, between, a, hot, call, and, a, cold, call, marketing mix, promotion mix, communication. Promotion, sales of the product, calling, communication.