Kim jordan, cofounder and ceo of new belgium brewery, believes that the new belgium brewery is acting as a business role model. the company'; s focus on meeting customer needs while continuously improving is an example of the viewpoint.

Kim Jordan, co-founder and CEO of New Belgium Brewery, believes that the New Belgium Brewery is acting as a business role model. The company's focus on meeting customer needs while continuously improving is an example of the quality-management viewpoint.
So, the company doesn't only want to make money - its owner wants to further improve his company, but also to take into consideration his customers. 

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