What is a discount rate?
a. special interest rates banks get for having a large number of branches and customers b. the interest rate on u. s. treasury and other federal agency securities
c. special interest rate available to longtime customers of a bank
d. interest rate charged to banks on loans they receive from the federal reserve

Rossdale co. stock currently sells for $68.91 per share and has a beta of 0.88. the market risk premium is 7.10 percent and the risk-free rate is 2.91 percent annually. the company just paid a dividend of $3.57 per share, which it has pledged to increase at an annual rate of 3.25 percent indefinitely. what is your best estimate of the company's cost of equity?

When a market is in equilibrium, the buyers are those with the willingness to pay and the sellers are those with the costs.

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