Decision Point: Designing Your Promotional Mix In the next turmeric product team meeting, you begin discussing the integrated marketing communications (IMC) plan. Although the budget has not been finalized, the team feels that they will not have enough funding to include every promotional tool in the IMC plan. Given what you know about the strengths and weaknesses of the promotional elements available to In Fine Fettle and the fact that the meal replacement bar is a new product launch for the company, which element would you recommend eliminating from the integrated marketing communications plan

Asmall town wants to build some new recreational facilities. the proposed facilities include a swimming pool, recreation center, basketball court and baseball field. the town council wants to provide the facilities which will be used by the most people, but they face budget and land limitations. the town has $400,000 and 14 acres of land. the pool requires locker facilities which would be in the recreation center, so if the swimming pool is built the recreation center must also be built. also, the council has only enough flat land to build the basketball court or the baseball field. the daily usage and cost of the facilities (in $1,000) are shown below. which facilities should they build? facilityusagecost ($1,000)landswimming pool4001002recreation center5002003basketball court3001504baseball field2001005