Business, 17.04.2021 16:30, gracerhodes6972
When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professional and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple - page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts. Question: A media planner working for a high-end clothing retailer looks at its sales figures and discovers that a vast majority of its sales generated are from large cities. She decides to buy space in American Life editions that reach only the top 10 metropolitan markets. This media strategy is referred to as:
a. Geo-targeting
b. Flighting
c. Pulsing
d. Share of voice
e. Narrow casting
Answers: 1
Business, 22.06.2019 20:10, alen919
Suppose the production function in an economy is y = k0.5l0.5, where k is the amount of capital and l is the amount of labor. the economy begins with 64 units of capital and 16 units of labor. use a calculator and equations in the chapter to find a numerical answer to each of the following questions. what are the wage and the rental price of capital? the wage is equal to unit(s) of output and the rental price of capital is equal to unit(s) of output.
Answers: 1
Business, 23.06.2019 09:40, cesarcastellan9
When providing the square footage of a property for sale, the salesperson should disclose what?
Answers: 3
When advertisers consider running ads in American Life magazine, they have the option of buying geog...
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