The new marketing and sales team will be responsible for managing each brand on an ongoing basis. How is this organizational team structure the best choice for brand management? Select an option from the choices below and click Submit. Brand management is already a key responsibility of your marketing and sales team. A consolidated marketing and sales team will allow individuals to organize activities around processes, such as brand management, and to use the resources of the entire organization rather than just the resources of their previous SBUs. Brand management may fall by the wayside at first given the overwhelming level of responsibility that each marketing and sales team member now has for multiple SBUs. The new department may resist the changes, but should eventually take hold of brand management as part of the job. With the continued competitiveness of the marketing and sales teams, you may have to push the group to take on brand management responsibilities given the fact that they are overloaded with multiple SBUs now. Brand management will inevitably suffer due to the vertical boundaries that still exist between marketing and sales.
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