(6 marks) QUESTION TWO (2)
You have been hired by KOKO MESSIAH GROUP to lead its local and international expansion efforts.
Considering that KOKO MESSIAH GROUP already has products which its markets on a small scale locally, it
has become imperative that it makes additions to its current product variants, as well as promote these new and
existing products in markets other than its existing markets. Propose four relevant strategies and the key
marketing mix decisions you have to make in achieving its expansion objectives.
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The business cycle is the periodic but irregular up-and-down movement in economic activity, measured by fluctuations in real gross domestic product (gdp) and other macroeconomic variables. a business cycle is typically characterized by four phases—recession, recovery, growth, and decline—that repeat themselves over time. economists note, however, that complete business cycles vary in length. the duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging six years in length. some business analysts use the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. but the term "business cycle" is still primarily associated with larger (industry-wide, regional, national, or even international) business trends.