Lesson Activity Effective Advertising
This activity will help you meet these educational goals:
. Content Standards—You will summarize the characteristics of advertising,
• 21st Century Skills—You will communicate effectively.
Directions
Read the instructions for this self-checked activity. Type in your response to each question, and check your answers. At the end of the activity, write a
brief evaluation of your work.
Activity
Summarize the characteristics of effective advertising

Beta coefficients and the capital asset pricing model personal finance problem katherine wilson is wondering how much risk she must undertake to generate an acceptable return on her porfolio. the risk-free return currently is 4%. the return on the overall stock market is 14%. use the capm to calculate how high the beta coefficient of katherine's portfolio would have to be to achieve a portfolio return of 16%.

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