The following data pertain to two divisions, Western and Eastern, of a large corporation. The corporation was established on the East Coast of the United States. It has recently expanded to the West Coast to take advantage of the greater profit potential in the growing western states. Eastern Western Profit $3,000,000 $780,000 Assets $24,000,000 $3,900,000 Determine the higher ranked division using residual income (each division has a required rate of return [cost of capital] of 10%) as the criterion. Repeat part (a) using ROA as the criterion. How do you explain the conflicting results in parts (a) and (b)

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.