The art of sales is never more obvious than in a late-night infomercial. Tell about one infomercial that you have seen and what tactics the salesperson used to get the audience to buy their product. See if you can find a link to it online and post the link with your comment as well. Did watching the salesperson make you want to buy? Do you think you would be able to do the same marketing job as the salesperson? Explain the skills that would be needed to be successful in the Sales & Marketing career cluster.

Engberg company installs lawn sod in home yards. the company’s most recent monthly contribution format income statement follows: amount percent of sales sales $ 80,000 100% variable expenses 32,000 40% contribution margin 48,000 60% fixed expenses 38,000 net operating income $ 10,000 required: 1. compute the company’s degree of operating leverage. (round your answer to 1 decimal place.) 2. using the degree of operating leverage, estimate the impact on net operating income of a 5% increase in sales. (do not round intermediate calculations.) 3. construct a new contribution format income statement for the company assuming a 5% increase in sales.