The greatest concern consumers may have regarding the convergence of the real and digital worlds is Multiple Choice the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates. a decreased emphasis on measuring the marketing return on investment for social media initiatives. the elimination of traditional media; all media will become digital. the interference with personal privacy as personal data gets shared within and across social media. the absence of digital cash to complete the near field communication transaction process.

Amarket that consists of all possible consumers regardless of their specific needs or wants is a

According to ceo heidi ganahl, camp bow wow requires a strong and consistent corporate culture to keep all local franchise owners "on the same page" and to follow a common template for the business and brand. this culture could become detrimental over time because: (a) strong consistent cultures are inflexible and incapable of adapting to environmental change (b) strong consistent cultures are too flexible and capable of adapting to environmental change (c) strong consistent cultures don’t perform well in any environment (d) the passing of time provides stability and predictability for businesses

Which of the following statements is true of the balanced-scorecard? a. it is a more or less a one-dimensional metric of measuring competitive advantages of a firm. b. it is one of the traditional approaches of measuring firm performance. c. its primary focus is to base a firm's strategic goals entirely on external performance dimensions. d. it attempts to provide a holistic perspective on firm performance.