Business, 05.04.2021 23:30, sarahhtsvetkovs

Millennial Phones wants to target college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Millennial Phones save costs and thus allow the firm to sell its phones at more competitive prices. Millennial Phones' decision to advertise through different media than the ones adopted by other firms illustrates the activities of the marketing mix. Select one:

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Millennial Phones wants to target college students and young professionals. The company has therefor...