The marketing team at P&G Company is developing an advertising campaign to promote their specialty products. They are considering the usage of Television (TV) and Social Media (SM) as the advertising media for their proposed campaign. The cost of making one TV ad is $1200 and the cost of making one SM ad is $600. P&G's advertising budget has been set at $30,000. The TV exposure rate is 600,000 per ad and SM exposure rate is 200,000 per ad. The following additional guidelines are to be considered. • Do not use more than 25 Social Media ads.
• Use at least 35 combined TV and Social Media ads.
• Ensure a minimum of 5000 exposures through Social Media exposures
• The number of Social Media ads cannot be less than the number of TV ads.
The Management at P&G would like to know how many TV and how many SM ads should be used to maximize the overall exposure rates of the advertising campaign.

This problem has been solved! see the answercompute and interpret altman's z-scoresfollowing is selected financial information for ebay, for its fiscal years 2005 and 2006.(in millions, except per share data) 2006 2005current assets $ 4,970.59 $ 3,183.24current liabilities 2,518.39 1,484.93total assets 13,494.01 11,788.99total liabilities 2,589.38 1,741.00shares outstanding 1,368.51 1,404.18retained earnings 4,538.35 2,819.64stock price per share 30.07 43.22sales 5,969.74 4,552.40earnings before interest and taxes 1,439.77 1,445.18compute and interpret altman z-scores for the company for both years. (do not round until your final answer; then round your answers to two decimal places.)2006 z-score = answer2005 z-score = answerwhich of the following best describes the company's likelihood to go bankrupt given the z-score in 2006 compared to 2007.the z-score in 2006 is half of the 2005 score. both z-scores are well above the score that represents a healthy company. the z-score in 2006 is double the 2005 score. the z-score has increased sharply, which suggests the company has greatly increased the risk of bankruptcy. the z-score in 2006 is half of the 2005 score. the z-score has decreased sharply, which suggests the company is in financial distress. the z-score in 2006 is double the 2005 score. the z-score has increased sharply, which suggests the company has greatly lowered the risk of bankruptcy.