Banks are financial intermediaries that: have customer deposits as its primary asset and loans to borrowers as their primsry liability. have customer deposits as its primary asset and loans to borrowers as their primsry liability. provide liquid assets to lenders and long-term financing to borrowers. provide liquid assets to lenders and long-term financing to borrowers. are types of mutual fimds. are types of mutual fimds. have customer deposits as its primary asset and that provide liquid assets to lenders. have customer deposits as its primary asset and that provide liquid assets to lenders. ncrease transaction costs to both borrowers and depositors.

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

An instance where sellers should work to keep relationships with customers is when they instance where selllars should work to keep relationships with customers is when they feel that the product

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?