emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user. emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea. is any distraction that reduces the effectiveness of the communication process. is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message. puts more emphasis on technology and less on relationships.

Alarge university wanted to study the relationship between completing an internship during college and students' future earning potential. prom the same graduating class, they selected a random sample of 80 students who completed an internship and 100 students who did not complete an internship and examined their salaries five years after graduation. they found that there was a statistically higher mean salary for the internship group than for the noninternship group. which of the following interpretations is the most appropriate? a. there could be a confounding variable, such as student major, that explains the difference in mean salary between the internship and no internship groups. b. we cannot infer anything from these data since the distribution of salaries is likely right skewed. c. you cannot draw any valid conclusions because the sample sizes are different. d. more students should complete internships because having an internship produces a higher salary.