1. This term is known as continuity marketing that reflects customer loyalty and a reliable
way of evaluating customer’s satisfaction.
A. Suki concept
C. Relational marketing
B. Customer loyalty
D. Customer satisfaction
2. It is a strategy designed to foster customer loyalty, interaction, and long-term
engagement.
A. Suki concept
C. Relational marketing
B. Customer loyalty
D. Customer satisfaction
3. This is one of the Four Brand Benefits which is done by understanding and
contextualizing pain points of consumers and creating features or attributes that remove
those pain points.
A. Social benefit
C. Functional benefits
B. Emotional benefits
D. Economical benefits 4.Wearing a Gucci Designers clothes projects a glamorous persona of the individual wearing
it. Which of the following benefits best describes this scenario?
A. Emotional benefits
C. Social benefits
B. Functional benefits
D. Economical benefits
5. This will help you obtain updated information from customers and build a continuous
relationship through related products and services.
A. Cost
C. Feedback
B. Trials
D. Interview​
Answers: 2
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