Think about a promotional message you’ve received today—a television commercial, coupon, Internet ad, sales pitch, etc. Was this promotional message product promotion or institutional promotion? If it was product promotion, was it primary or secondary? Think about how the message affected you. Were your purchasing decisions influenced? If so, how? Did anything cause you to think differently about a company, an organization, an idea, or an issue? If so, what was it?
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Think about a promotional message you’ve received today—a television commercial, coupon, Internet ad...
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