A company that markets board games and jigsaw puzzles wonders if there are untapped opportunities for these forms of entertainment in the electronic
age. Its marketers want to better understand what brings family and friends
together and how people feel when they choose face-to-face interactions over
electronic forms of entertainment. Which kind of data gathering will best
provide the kind of information the company is seeking?
A. A focus group where people discuss leisure time preferences and
habits
B. An experiment testing reactions to different package designs
C. A survey asking people how many different games they've played
or puzzles they've completed in the last year
D. Observations of customers purchasing board games in stores

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.