Answer the following questions as completely as possible. If neces- sary, use a separate sheet of paper.
3. School store situation Your school store wants to sell imprinted
sportswear such as jerseys, jogging suits, and jackets. Your school
is located in a large metropolitan area with 30 high schools and
22 colleges.
Sample profile One segment of the market consists of male and
female high school students ages 14-19 who live in the city and
nearby suburbs. Most of the students identified are employed, and
their part-time annual income is $1,500 to $4,000. Psychographic
data show that the target group attends sporting events, is active in
extracurricular activities at school, and has an awareness of the latest
trend of wearing NBA team apparel.
Describe another market segment for the school store situation
above