You are the recently designated brand supervisor for Grooming Partner, an unscented antiperspirant cleanser focused on Generation X individuals. Deals of this brand have been declining for a long while and ongoing exploratory examination led by the organization proposes that your image is presently don't cost serious. From your investigation of showcasing, you imagine that a reevaluation of the market division utilized already to all the more likely comprehend the objective shopper may be the way in to this situation. a)From your own examination of associations like yours, you find that numerous advertisers of antiperspirants in those associations hone their promoting technique by embracing a multivariate segment division (for example joining at least two segment factors) approach. Utilizing models, clarify why and how such a division approach may be utilized to advise procedure in endeavoring to determine the deals decline. (5 Marks)

Shrieves casting company is considering adding a new line to its product mix, and the capital budgeting analysis is being conducted by sidney johnson, a recently graduated mba. the production line would be set up in unused space in the main plant. the machinery’s invoice price would be approximately $200,000, another $10,000 in shipping charges would be required, and it would cost an additional $30,000 to install the equipment. the machinery has an economic life of 4 years, and shrieves has obtained a special tax ruling that places the equipment in the macrs 3-year class. the machinery is expected to have a salvage value of $25,000 after 4 years of use. the new line would generate incremental sales of 1,250 units per year for 4 years at an incremental cost of $100 per unit in the first year, excluding depreciation. each unit can be sold for $200 in the first year. the sales price and cost are both expected to increase by 3% per year due to inflation. further, to handle the new line, the firm’s net working capital would have to increase by an amount equal to 12% of sales revenues. the firm’s tax rate is 40%, and its overall weighted average cost of capital, which is the risk-adjusted cost of capital for an average project (r), is 10%. define “incremental cash flow.” (1) should you subtract interest expense or dividends when calculating project cash flow?